Description:
Scope:- Develop, and implement a customer base to deliver a continual improvement in business growth in accordance with strategic objectives.
- Understand the market and industry forecasts and in conjunction with the Business Manager set the business goals for the area.
- Establish and maintain relationships with key customers / influencers at the appropriate level, understand their needs and objectives and ensure they are delivered
- Effectively coach Dealer & Contractor teams and bring together knowledge, innovation, approach and offer to deliver success
- Manage business delivery and customer relationships to ensure consistency in service, support and delivery
- Secure key targeted major opportunities and position the business as market choice
- To achieve required sales revenue/margin, budgets and targets
Responsibilities:
1. Planning- Help develop product range & marketing strategy in conjunction with designated personnel
- Manage the Area and work within pricing parameters and budgets
- Produce accurate business forecasts
- Implement and promote strategic decision given by the business.
- Lead the relationship management process of key customers in the Area ensuring all levels are mapped.
- Understand market dynamics within the Area and seek appropriate business opportunities
- Identify, develop and grow business into new and emerging markets
- Seek continual margin improvement and sales development of value added products
- Manage and deliver customer initiatives to improve customer service
- Commit to undertake Dealer/Contractor training
- Work towards achieving best practice in the Industry
- Operate in line with Health and Safety Procedures, Competition Law Compliance and other business processes and procedures.
- Coordinate, monitor and review all elements of each trading agreement/business plan
- Ensure the Customer Records System is fully up to date with customer contact information and tracking
- Effectively communicate with Credit Services and assist in managing respective accounts, including the agreement of customer credit limits and collection of cash if necessary.
- Effectively communicate with the ‘Back Office’, to ensure customer complaints are actioned and resolved
- Manage and maintain an effective complaints system that encourages proactive and preventative actions through route cause investigation and trend analysis.